Media Futures Platform™
Brand.net provides the first and only futures buying platform for digital media. Leading agencies and advertisers use the company’s Media Futures Platform (MFP) to accurately forecast and secure guaranteed media delivery, reach, audience composition, quality and pricing up to a year in advance. MFP optimizes campaigns for brand metrics and total sales, including the 95% of sales that occur offline. Brand.net’s SafeScreenTM, digital media’s first preventative page-level brand safety solution, is included on every campaign.
MFP complements agencies’ owned or licensed DR spot market systems, enabling forecasting and forward buying capabilities they do not provide. It smoothly integrates with their current business processes and media workflow systems, streamlining cross-media planning and complementing direct publisher integrations. The result: efficient and effective access to broad reach high quality media.
How is MFP Different?
Forecasting and Quoting – MFP provides detailed, accurate forecasts of display and video inventory availability up to a year in advance. Select targeting criteria, ad formats and run dates; available impressions, reach and CPM are calculated instantly.
Buy Optimization – Once you place your order we handle all execution. We buy only from the comScore top 50 sites in a channel – directly from publishers or through Real-Time Bidding (RTB) interfaces.
Delivery Management – As your campaign delivers, MFP automatically manages guarantees for impression delivery, unique reach, frequency, audience composition, page quality and pricing to ensure that your campaign objectives are achieved. SafeScreenTM, digital media’s first preventative page-level brand safety solution, is included on every campaign
[1] Forrester Research: Web Influenced Retail Sales Forecast, 12/09
